While working underground to fix a water main, Brooklyn plumbers—and brothers—Mario and Luigi are transported down a mysterious pipe and wander into a magical new world. But when the brothers are separated, Mario embarks on an epic quest to find Luigi.
11 Sep The Super Mario Bros. Movie (2023)
I shudder with the knowledge that in a few days, this grossed higher than any Pixar movie. Imagineer that.
This about as charmless as it gets without the floor falling off, so I can only attribute the success to love of the character. As a non-gamer, I have no window into what this entails, but dollars don’t lie about these sorts of things.
The question for me is if what we are seeing is an addiction so deep, that once set in the engineered-to-be-hypnotic gaming world, consumers follow that obsession with the slightest of prompts?
Could it be true that just reference to the worlds of this company gives pleasure?
Anyway, I watched this and instead of following the story, imagined what must be going on in some Christian media conglomerate, perhaps Regal. I imagine them brainstorming on how to rebrand Jesus yet again to get this kind of success.
Winning is everything in that game, which they pretend is with the devil.
Posted in 2023
Ted’s Evaluation — 1 of 3: You can find something better to do with this part of your life.